Norscribe is under active development and not yet publicly available. It's the practice and tooling I use for my own research, writing, and strategy work — real usage, not a demo. A public destination will be linked here once there's a stable one worth sending you to.
Christian Wiedmann — Where Marketing Meets Life
The technology keeps changing. People are still people.
Nearly thirty years spent where those two things meet.
28.3922° N, 80.6077° W — Space Coast, FL
Space Coast, FL — evening field session
I keep ending up in the same spot: standing between something new and the people who have to figure out what to do with it. Internet marketing, back when "get a website" was still a hard sell. AI, right now.
I've spent decades close to customers, salespeople, and business owners — selling, training, listening, and translating. That work has taken me through retail leadership, real estate, and building and marketing small businesses of my own. I don't build the underlying technology. I understand the people on the other side of it. And that turns out to matter when technology changes faster than people can absorb it.
Selected Work
Still a working framework rather than a finished product. The idea: carry your context — decisions, preferences, project history — with you between AI tools, instead of re-explaining yourself every time. More to share here as it develops.
A self-initiated audit of a real local business's online presence — Google Business Profile, reviews, search visibility — compared against what its actual reputation deserved. Client details are kept private; the method is what's on offer here.
Emberwild is a complete brand system — concept, identity, voice, and a storytelling framework — built independently of client work. A live destination will be linked here once one is confirmed and ready to share.
Speaking + Teaching
I've stood in front of a room before. Years ago, during my time in real estate investing, my mentor invited me to speak at one of his seminars. I talked with a group of investors about internet marketing and what it could do for their businesses.
I'm returning to that work now, developing practical workshops on AI adoption for business owners and nontechnical teams — not teaching the technology from the inside out, but helping people understand what to actually do with it.
Different technology. Same gap. And apparently, I keep finding my way back into that room.